The ecommerce industry throws immense opportunities for us to try our luck and run a successful online business. According to Statista, the ecommerce market revenue is projected to reach US$4,117.00 billion and US$6,478.00 billion by 2029. The first thing that hits our mind when starting an ecommerce business is the website, on which the whole cycle depends. For a good ecommerce website you need an equally good platform and ecommerce expert services to build it for you.
Shopify is one of the best and easiest to use platforms for ecommerce, notable worldwide. Renowned brands such as Kylie Cosmetics, PepsiCo, Red Bull, Budweiser, and Allbirds, are using Shopify. However, developing a shopify store is an uphill task. Creating a Shopify store that not only functions seamlessly but also stands out visually and strategically is crucialYou either need professional knowledge to build your store or hire Shopify experts to get that highly professional and seamless store.
A Shopify expert brings a wealth of technical skills, design expertise, and strategic insights to help businesses in a unique Shopify store development with a distinctive online presence. In this blog we will understand how Shopify experts help in development of custom store designs that stand out.
10 Ways of Unique Shopify Store Development By Experts
- Planning Unique Shopify Store Structure – For a well organized, user friendly Shopify store development Shopify experts builds the foundation by understanding the products or services you offer and then identifies the key attributes and variations. Considering how your target audience would navigate to search for different items, experts categorize your products logically. They enable customers to browse within specific themes, by planning collections based on product type, brand, or seasonality.
- Creating a Brand Style Guide – working on Shopify website development is not an easy task even if you hire Shopify experts. Professionals too have to undergo various processes before diving into the designing of a website. This includes finalizing –
- Typography- to convey the brand’s personality and true meaning experts select legible and unique fonts.
- Brand color- the color palette chosen for brands influences how the customers would perceive the brand. Shopify experts ensure that the brand color is high contrast for legibility and accessibility.
- Logo – to give you a unique Shopify store professionals strive to create a memorable logo that embodies your brand’s essence.
- Selection and customization of website Theme – a good Shopify store development necessitates to have a theme that reflects a brand’s identity and Shopify experts are highly skilled to select and customize themes as per your brand. To provide seamless experience across all devices Shopify professionals ensure to choose a theme that is clean responsive and mobile friendly. Remember, customization is something beyond aesthetics. Modifying theme code to improve website performance and add unique functionalities are included in customizations.
- Mobile first Optimization – A significantly growing percentage of online shoppers traffic originates from mobile devices, hence, experts prioritizes mobile first approach. By implementing this strategy professionals acknowledge the predominance of mobile browsing. A responsive website that adjusts automatically to fit different size screens, page speed and navigation optimized on mobile devices, compressed images without quality being sacrificed, minimized JavaScript and CSS files to remove unnecessary spaces, implementation of lazy loading for images, creation of AMP versions of product pages, all these are foundation of a mobile friendly website that ultimately increase user engagement and conversions. Shopify experts ensure that the primary focus of the designing and development process is refinement of mobile experience.
- Implementing powerful search functionality – Shopify Store Development experts are well informed that to boost customer satisfaction and drive sales, a powerful and efficient search function is crucial in a Shopify website. This lets customers easily find the products they are looking for simply by using specific keywords or attributes. Shopify experts enhance stores functionality leveraging built-in search capabilities and various methods that include third party apps and custom store design development.
- Focus on Product Curation – Product curation is something that has a significant impact on customer experience. Shopify experts understand this and leverage their skills in eCommerce merchandising so as to influence customers’ decisions through thoughtful arrangement. Product curation is not just listing products, it is careful selection and presentation of products in a way that enhances brand storytelling, appeals to customers preferences and eventually drives sales. Shopify experts manually arrange products in each collection so that they attract customers and psychologically affect them building trust and encouraging their purchase decisions.
- Creating an inclusive, all accessible Shopify store – A good Shopify store is one that is accessible by everyone, even by people with disabilities. This commitment of an all inclusive Shopify store development aligns with ethical considerations, enhances brand reputation as well as expands potential customer base. While indulging in Shopify website development. Experts prioritizes accessibility so as to open digital doors of your store to wider audiences and improve overall user experience. Key considerations under accessibility includes –
- Giving descriptive alt text for all images for the ease of visually impaired users
- Ensuring color contrast optimization for site design and content for users with low vision or color blindness to navigate site easily.
- Site navigation through keyboard commands, benefiting users with motor disabilities.
- Clear and descriptive labels for all buttons for ease of users with cognitive or learning disabilities.
- Providing captions and transcripts wherever necessary for the assistance of people with hearing impairment.
Accessibility is an ongoing process, therefore, experts Shopify developers ensure continuous monitoring, tests and improvements in the store website.
8. Strategic Use of Shopify Apps – Shopify app store is a powerful resource for your website. It is a home to thousands of apps to extend the functionality of your Shopify store to ensure you deliver a rich user experience. The catch here is to understand well which app to use to differentiate your store from the rest, how to configure it effectively and how to integrate it seamlessly with your store design and functionality. Shopify experts strategically leverage the apps available on the Shopify app store such as sales, marketing, shipping, customer support, inventory management, and more. Professionals carefully evaluate apps based on different parameters like promising features, pricing, reviews, support, and compatibility with the store’s theme and existing setup. Making the most of these apps experts address specific needs, add unique features and optimize processes to your store in order to make it stand out from the competition.
At the very least …
Shopify experts continuously monitor store performance and user feedback to make ongoing improvements. Having someone responsible who can take over all the technical ops can be stress-free for you.
By focusing on these key areas, a Shopify expert can transform a basic online store into a unique, high-performing eCommerce platform that stands out in a crowded market.
Whether it’s creating custom Shopify templates, additional functionalities, or addressing technical glitches, Shopify experts ensure your online store is performing well. They stay updated with the latest trends and technologies to ensure the store remains competitive and effective.
Ultimately, it is you who will decide whether to hire a Shopify expert or not. The right time is when you understand that the value Shopify professionals bring outweighs the cost of their services. If you’re unsure whether Shopify partners would benefit your business, consider reaching out for a consultation to discuss your specific needs and goals.